April 2012

Why invest in brand identity?

Invest In Brand Identity

The best identity programs personify and advance the company’s brand by supporting desired perceptions. Identity represents itself in every touchpoint of the brand and becomes intrinsic to a company’s heritage — a constant reminder of its core values and its culture. The logotype is the top of a branding pyramid; recognition fuels comfort and loyalty […]

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Jen Stark’s Mural Awesomeness

Two children collecting leaves

Amazing Miami artist Jen Stark recently created a new mural on the Museum of Art in Fort Lauderdale. Check out the flix below. She’s also featured in March’s Juxtapoz Magazine. You can read the article here.

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